Pomton evokes a legacy that can be traced back to the iconic French tennis player, René Lacoste. Let’s take a trip down memory lane to explore the and how it evolved into Pomton we know today.
The Birth of ‘Le Chose’:
In 1967, during a golf tournament, René Lacoste, renowned for both his impressive tennis skills and his iconic sportswear brand featuring an embroidered crocodile, conceived a new concoction that would soon become a tradition for golfers and tennis players worldwide.
The creation, aptly named ‘Le Chose’ (The Thing), was a refreshing mix of grapefruit juice and tonic water served in a single glass. The blend proved to be a hit among athletes, offering a well-deserved reward after a successful round of golf or tennis.
From ‘Le Chose’ to Pomton:
The popularity of ‘Le Chose’ spread like wildfire, leading to various versions and preparation methods of the beverage popping up over time. However, this diversification also caused the traditional recipe to lose its authenticity.
Enter the founders of Pomton; Kim and Nathan. Lifelong lovers of this invigorating refresher, who recognized the need to restore the original blend’s glory. With the aim of offering a premium soft drink that honors the famous grapefruit and tonic tradition, they embarked on a mission to create Pomton®. Our vision was to create a thirst quencher that was consistent in taste, color and price and could be enjoyed by everyone, not just golfers and tennis players, but anyone seeking a refreshing reset moment.
A Hit from the Start:
Pomton’s dedication to preserving tradition while embracing innovation struck a chord with consumers. The introduction of our first glass bottles was met with resounding success, and our efforts were soon recognized by the hospitality industry. Pomton won the prestigious “Most Promising Startup of the Year” award at the National Foodservice Congress in Belgium.
Growth and Evolution:
Committed to continuously improving, our team actively sought feedback from our loyal customers. This invaluable input paved the way for a series of enhancements that made Pomton even more appealing to a broader audience.
Firstly, responding to the need for convenience, we made the switch to 330ml cans, allowing consumers to enjoy our favorite refresher on-the-go without compromising on taste. Additionally, the team revamped the design of our cans to catch the eye and reflect the vibrancy of the drink within.
Not content with stopping there, we tirelessly experimented and fine-tuned our recipe. The result was an improved version that offered even more refreshment while boasting fewer calories without compromising on taste.
The Pomton Experience Today:
Today, Pomton stands tall as the embodiment of tradition and innovation. Our low-calorie refreshers, still rooted in the original blend of grapefruit and tonic, deliver a consistently delightful taste, color, and price. Whether you’re a sports enthusiast or simply someone seeking a refreshing moment, Pomton has something to offer to all.
In a world where time is precious, Pomton remains committed to providing hassle-free, ready-to-go low calorie refreshers that ensures a refreshing experience, no matter the occasion.
Cheers! 🍹 to a refreshingly fantastic journey with Pomton
Shaping our brand and building customer loyalty At Pomton, we believe in the immense value of the on-trade channel in shaping our brand and building customer loyalty. It’s where our journey began, and it continues to be a vital part of our success story. The on-trade channel allows us to create the preferred brand experience,
18th of June. No better day to introduce you to Kim, because yes: it’s his birthday today! Kim is Pomton’s co-founder, the one that, together with Nathan, had the inspiration of turning the well-known tradition of mixing grapefruit and tonic into an innovative softdrink brand. Great idea? Yes, we agree, but if you’d ask Kim he will
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