We are incredibly excited to announce that Pomton has a new flavor: Watermelon Fresca! This refreshing drink is a combination of two delicious flavors: watermelon and grapefruit and, like our “original “grapefruit and tonic, is based on a rich tradition that this time dates back to the 15th century.
The Aztecs, who inhabited the area that is now Mexico, were known for their journeys along the rivers of Tenochtitlán. They collected fruit along the way, crushed it with water and added ice from the Popocatépetl to make it more hydrating. This refreshing drink became known as agua fresca, meaning “fresh water.”
The popularity of agua fresca grew quickly and watermelon became the favorite because of its refreshing and sweet taste. The drink became popular not only in Mexico, but also in neighboring North American countries.
Pomton is proud to continue this refreshing tradition in Europe by adding its own twist to the classic agua fresca recipe. We have combined watermelon with grapefruit, creating a perfect balance between the sweetness of watermelon and the freshness of grapefruit. Plus, the Watermelon Fresca contains no added sugars and is low in calories, making it the perfect thirst quencher.
Enjoy your reset moment!
Cheers!
Shaping our brand and building customer loyalty At Pomton, we believe in the immense value of the on-trade channel in shaping our brand and building customer loyalty. It’s where our journey began, and it continues to be a vital part of our success story. The on-trade channel allows us to create the preferred brand experience,
Hello Flanders 👋 You can find Pomton in every Okay store from now on. Because of this partnership, our Low Calorie Refreshers are easier to get than ever before! And are we happy with this partnership because the Okay stores are always located at A-locations and stand for convenience, accessibility and focus on convenience which
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